Business Rules & Workflow Automation Platform

Automate Decisions. Execute Workflows.
Scale Operations.

Fleasy helps businesses automate customer engagement, incentives, approvals, workflows, and operational processes through a flexible rule engine and automation platform.

Automate your business rules Explore capabilities
RulesEligibility & Limits
SingleDecision Engine
APIIntegration Layer
LogsTraceable Actions

What Fleasy Does

Turn customer and system events into automated operational workflows

Fleasy gives business and technical teams a structured way to define rules, evaluate eligibility, execute actions, and keep every process visible.

01
Decision Automation
Evaluate business rules, eligibility, usage limits, and segmentation criteria from one configurable layer.
02
Workflow Execution
Trigger approvals, notifications, operational tasks, and benefit delivery from customer or system events.
03
Customer Engagement
Respond to customer actions with relevant communications, incentives, and next-best operational steps.
04
Operational Governance
Keep approvals, limits, exception handling, and team handoffs consistent across departments.
05
Reliable Processing
Use queues, retries, and failure handling to keep automated actions moving under real operational load.
06
Traceable Outcomes
Review logs for every rule check, workflow step, external call, notification, and exception.

Core Capabilities

A practical automation layer for rules, incentives, approvals, and execution

Define how your business should respond to events, then let Fleasy validate conditions and execute the required workflow.

Rules

Rule-Based Workflow Automation

  • Build conditions for events, attributes, limits, and time windows
  • Combine rules into reusable workflow policies
  • Apply consistent logic across teams and products
Segments

Dynamic Segmentation

  • Group customers or users by behavior, lifecycle, and account attributes
  • Update segments from new events automatically
  • Use segment state inside workflow decisions
Benefits

Incentive & Benefit Management

  • Configure incentives, credits, access, perks, or internal benefits
  • Check usage limits and eligibility before execution
  • Keep every benefit decision auditable
Approvals

Approval Flows

  • Route sensitive actions to the right team or owner
  • Support manual review when automation needs a decision
  • Track approvals, rejections, and operational notes
Events

Event-Based Triggers

  • Capture product, billing, support, and account events
  • Trigger workflows immediately or on a schedule
  • Coordinate actions across external systems
Delivery

Notification Automation

  • Notify customers, users, or internal teams at the right step
  • Use workflow state to personalize communication
  • Keep notification attempts and outcomes visible

Use Cases

Built for broad business operations, not a single industry workflow

Fleasy adapts to companies that need programmable decisions, customer engagement logic, and reliable operational execution.

SaaS

SaaS Platforms

  • Automate lifecycle engagement and account milestones
  • Apply feature access or plan-based eligibility rules
  • Notify teams about expansion and retention workflows
Commerce

E-Commerce & Marketplaces

  • Trigger customer journeys from orders and account activity
  • Manage incentives, credits, and benefit eligibility
  • Coordinate seller, buyer, and operations workflows
Subscription

Subscription Businesses

  • Automate renewal, pause, upgrade, and retention actions
  • Segment users by lifecycle stage and usage profile
  • Route exceptions to operations or success teams
Finance

Fintech Products

  • Evaluate rule-based eligibility before operational actions
  • Track approvals and exception handling
  • Maintain clear logs for internal review
Community

Communities & Digital Services

  • Automate onboarding, milestones, and participation workflows
  • Manage access, perks, and user communications
  • Connect product events to engagement actions
Operations

Internal Operations

  • Standardize requests, approvals, reviews, and handoffs
  • Reduce repetitive work across teams
  • Keep task execution and failures observable

How It Works

From event capture to tracked execution

Each workflow follows a clear sequence so business logic stays consistent, explainable, and easy to monitor.

01
Capture an Event
Receive a product, account, billing, support, or internal operations event through API or integration.
02
Check Rules and Eligibility
Evaluate segments, limits, account state, timing, and custom business conditions.
03
Execute the Workflow
Run the approved action, route an approval, create a task, update a record, or call an external service.
04
Notify Users or Teams
Send customer, user, or internal notifications based on workflow state and outcome.
05
Track Results and Logs
Store every rule decision, action, retry, failure, and manual intervention for review.

Platform Features

Infrastructure details that keep automation dependable

Fleasy is designed for operational teams that need clear rules, resilient execution, and enough technical control to scale.

01
Usage Limits
Apply frequency, quota, account, segment, and time-based checks before workflow execution.
02
Audit Logs
Record rule inputs, decisions, actions, approvals, external calls, and exceptions.
03
Queue-Based Execution
Process operational actions in managed queues that can handle bursts and delayed work.
04
Retry Handling
Retry temporary failures and surface unresolved issues for manual review.
05
Team Handoffs
Move sensitive or incomplete cases into approval and operations workflows.
06
Configurable Policies
Update rules, segments, limits, and workflow behavior without scattering logic across systems.

Integrations & API-First Architecture

Connect Fleasy to the systems your teams already use

Use APIs, events, and external service calls to make Fleasy part of your product, operations, support, finance, and communication stack.

API
Event Ingestion
Send customer, user, account, subscription, and operational events into Fleasy.
SDK
Embedded Actions
Trigger workflows from your product interface, admin tools, or internal dashboards.
OUT
External Calls
Call your CRM, billing, notification, support, or data systems from workflow steps.
AUTH
Access Controls
Separate operational ownership across teams and protect sensitive workflow actions.
DATA
Operational Reporting
Review outcomes, failure states, approvals, and workflow activity from one control layer.
WEB
Webhook-Ready
Coordinate event-driven automations with systems that publish or consume webhooks.

Build smarter operational workflows

Use Fleasy to automate business rules, customer engagement, approvals, notifications, and workflow execution from one flexible platform.

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